Senior Marketing Manager Retail & Wholesale - Woburn, MA at Geebo

Senior Marketing Manager

Position
Summary:
We're seeking a highly skilled and experienced Senior Marketing Manager to join our dynamic team.
The ideal candidate will be proficient in creating and executing marketing strategies, managing events, liaising with partners and managing those relationships.
, budgeting, and identifying and implementing sponsorship opportunities.
They will play a vital role in upholding the consistency of our brand image and design across all platforms and materials.
Key Responsibilities Area:
o Act as the gatekeeper for upholding consistency in branded materials' design and presentation, ensuring adherence to brand guidelines.
o Review all in market activities prior to launch to ensure quality control and alignment with approved strategy, US market standards, and compliance with Analytix corporate identity standards and guidelines.
o Manage end-to-end event planning and execution, budgeting, including logistics, vendor relations, event promotion, and on-site management.
o Identify, negotiate, and manage sponsorship opportunities that align with the company's strategic objectives and brand image.
o Act as the primary liaison with vendors and partners, fostering strong relationships, and ensuring mutual value is achieved in partnerships.
o Collaborate with cross-functional teams to develop and implement cohesive and effective marketing strategies.
o Analyze market trends and competitors' methods to recommend changes and improvements.
Qualifications:
o Bachelor's degree in Marketing, Communications, Business, or related field.
o Proven experience as a Marketing Manager or similar role in the industry.
o Excellent project management and organizational skills; experience with project management tools o Exceptional communication and negotiation abilities.
o Strong knowledge of market research, marketing strategies, and branding.
o Proficiency in event planning and vendor management.
o Ability to manage multiple projects concurrently and meet deadlines.
Analytix is proud to be an equal opportunity employer and encourages all qualified individuals to apply.
We value diversity and are committed to creating an inclusive environment for all employees.
Executing social media marketing campaigns Coordinate email marketing efforts with marketing managers Create marketing presentations and marketing pages Implement direct email marketing campaigns Direct advertising and marketing campaigns Nurturing campaigns using online marketing strategies Utilize marketing analytics to create actionable marketing strategies Integrate digital marketing with traditional marketing/communications campaigns and media relations efforts Manage marketing resources and the marketing budget Coordinate marketing campaigns with sales activities Execute multi-channel marketing campaigns Coordinate digital/social marketing efforts Distribute marketing and sales content Implement strategic corporate brand marketing initiatives Create a social media marketing plan Execute b2c marketing campaigns Implement marketing projects and advertising campaigns Preparing online and print marketing campaigns Communicate marketing messaging and campaigns Create and execute marketing campaigns Recommended Skills Brand Management Execute Marketing Plan Strategic Marketing Estimated Salary: $20 to $28 per hour based on qualifications.

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